Archive

Posts Tagged ‘Social Media’

Inbound Marketing has got it right!

August 17, 2009 Leave a comment

I stumbled across a company today that truly set me back on my heels– Inbound Marketing. This site offers, what they call, the Inbound Marketing University or IMU. This online place of learning is 100% free and offers courses designed to produce savvy online marketers. Courses include: SEO, Community Building, Business Uses for Facebook and LinkedIn, and Twitter for Business to name a few. These courses are delivered in a Powerpoint/Podcast format. At the time of ‘taping’ students were able to post questions to their lecturing professors, which were then answered during the Q and A at the conclusion of the class.

“Why are they offering this”, I asked myself time and time again. I then see the book. Inbound Marketing: Get found using Google, Social Media, and Blogs.This entire university is designed to create interest in their book. They’re building the community first. By offering these amazing value-added services, Inbound Marketing is building customer and brand loyalty. They will soon convert this online community into dedicated customers/readers. I applaud their efforts. This is what Web 2.0 is all about. Give before asking. Provide for the community and they will provide for you. Genius.

I’m half-way through the training and each class has been packed with useful information. There are a few ‘basic’ courses (there are just as many advanced classes too), but each was packed with great information and great content for both the newcomers and pros.

This company has given so much in term of social media, marketing, PR, and community building. Come October 19th, when this book becomes available, I’ll be right there in line along with other IMU students. Well done guys, well done.

Brian P. Brown

Twitter: Do you Tweet?

April 27, 2009 Leave a comment

I have found an interesting trend. Apparently, people in their 20’s are not digging Twitter. I am the only on of my friends to have and account and tweet regularly. What gives?

Facebook Loyalty

I believe it all results from an initial love of Facebook. Facebook was, for many twenty somethings, their introduction to social media. It was their first love and they are remaining loyal. While ‘the Book’ was their introduction, they have failed to branch out and intergrate additional services. Most feel Facebook is ALL that’s needed to maintain a social presence on-line. This loyalty to one platform is in direct conflict with the very idea of social media.

What am I doing now?

I have made many attempts to get my crew on Twitter with no avail. The common response is, “Why do I need Twitter? How gives a shit what I’m doing now?” Um wait, isn’t that the whole idea behind Status Updates? Why is it my friends will update their status with any amount of minutiae but see Twitter as a waste? Is the 20-28 yr old demographic destine to social media medocrity forever? Maybe we’ll learn or maybe I’m just ahead of the curve. : )

Follow Me on Twitter

Digg v. Twitter

One final note, I’m seeing a wave of tweets calling Twitter the new Digg. Apparently, more and more are coming to Twitter to get their news. Although, I don’t see Digg being replaced anytime soon, this is an interesting development in the world of Twitter.