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Inbound Marketing has got it right!

August 17, 2009 Leave a comment

I stumbled across a company today that truly set me back on my heels– Inbound Marketing. This site offers, what they call, the Inbound Marketing University or IMU. This online place of learning is 100% free and offers courses designed to produce savvy online marketers. Courses include: SEO, Community Building, Business Uses for Facebook and LinkedIn, and Twitter for Business to name a few. These courses are delivered in a Powerpoint/Podcast format. At the time of ‘taping’ students were able to post questions to their lecturing professors, which were then answered during the Q and A at the conclusion of the class.

“Why are they offering this”, I asked myself time and time again. I then see the book. Inbound Marketing: Get found using Google, Social Media, and Blogs.This entire university is designed to create interest in their book. They’re building the community first. By offering these amazing value-added services, Inbound Marketing is building customer and brand loyalty. They will soon convert this online community into dedicated customers/readers. I applaud their efforts. This is what Web 2.0 is all about. Give before asking. Provide for the community and they will provide for you. Genius.

I’m half-way through the training and each class has been packed with useful information. There are a few ‘basic’ courses (there are just as many advanced classes too), but each was packed with great information and great content for both the newcomers and pros.

This company has given so much in term of social media, marketing, PR, and community building. Come October 19th, when this book becomes available, I’ll be right there in line along with other IMU students. Well done guys, well done.

Brian P. Brown