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Having the ‘Right Stuff’ For Your Marketing Plan

As some of you know, I am an avid surfer. Since my first day on a board, I have dealt with constant struggles to get to the point I’m at now. It has been a journey which has taught me much about: myself, life, and business.

The other day, after catching a nice 6 footer, I paddled out to do it again and starting thinking of how far I’d come. I looked down at my newly purchased board and that’s when I realized the true importance of having the proper gear.

When I started surfing, I had bought a short board (6’0″) to save a little money. Apparently, these boards are reserved for advanced and pro surfers –I couldn’t even get enough speed to grab a wave. After weeks of failed attempts and too many wipe outs to count, I understood the importance of having the right equipment to meet your needs. Now I ride a nice fat 7’6″ NSP Board and I’m actually becoming a decent surfer. The sad fact is, I ended up spending twice as much as in the long run by trying to save up front. Considering the cost of returning the short board, my time lost, and purchasing a larger board, I could be the owner of a top of the line board. Oh well, live and you learn.

This had me thinking about using the proper tools in your marketing campaigns. With the economy in transition, everyone is looking to save a little cash, but often at the expense of performance. When cutting corners, as I did by purchasing the short board, you are setting your marketing plan up for failure.

Think of the return on investment and the long term effects of making the large initial investment. Measure each and every detail from start to finish. Trust me, it’s much more costly to cut corners up front, then go back and do it again with the proper tools.

When it come to your marketing plan, or surfing for that matter, do it right the first time.

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